Tag Archives: #ebooks

So here’s my writing plan for 2020.

I’m going to write romance. Most of the stuff I write already has a romantic element (because who doesn’t love love?), but I want to try my hand at your more traditional “will they or won’t they?” kind of love story. The type where you have what’s known in romance as the “black moment”–that second where the hero and heroine seem destined not to get together after all–but which resolves itself into the Happily Ever After that all romance readers crave.

I can’t say that this is a pursuit borne of a true passion for romance novels, but more of a challenge to myself to start writing some (hopefully marketable) new work. But more than that, just to start writing anything again. Last year–as I mentioned in a previous post–I read far more than I wrote, and I thought I’d start 2020 strong, so I came up with this new goal: 10 Romance Novels in 2020. I researched the most popular romance tropes (these would be things like: love triangles; forbidden love; and second chance love), and I read up on the most-loved sub-genres of romance: bikers; chick lit; adventure; comedy; and things like sports, rock and roll, or medical field romances. I tend to favor contemporary works and also realistic fiction, so I think it’s safe to say that none of my stories will be set on Mars in the future, or in a post-apocalyptic world, or the Old West, but I reserve the right to change my mind–who knows what will come out when I start writing!

I’ve got my first romance almost in the can here–a “fake relationship” trope under the subgenre “love in the workplace,” and I’m going to dive right into the next one as soon as I have this draft complete and sent out to my trusty first readers. I’m nowhere near the fervor that used to drive me to get up at 5 am on workdays and get 2,000 words in before anything else, but that’s okay–it has to be. I have no idea whether I’ll actually get ten books written this year, but now that I’ve said it out loud here, I’d guess better give it a shot!

Happy 2020!

The novel I wrote with a former student.

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I’ve said it before and I’ll say it again: some of the best humans on the planet walk through the door of my classroom and into my life. I’m blessed to know them all, but every so often you have students who become friends, and that’s a truly magical thing.

About a year ago, my friend Omar and his twin brother were about to graduate, and we’d been talking for a while about the things I’d written and about how the boys are interested in writing and directing screenplays. Omar said, “Hey, we should write a book!” To which I said (of course–because I never turn down a good writing project), “Yeah, we totally should!” And from there, the idea for a young adult time travel novel was born.

We started it on May 15, 2017 with just a few ideas about how the story would go. Omar graduated in June, and we’ve spent the past year collaborating in all the ways that modern technology allows. Last summer we spent countless hours working on the book via FaceTime from different time zones while I visited my ailing father in the U.K.; even more hours working on the story in a shared Google doc while I soaked up the sun on my back deck; and we’ve made many, many trips to our favorite Barnes & Noble over the past year to collaborate face-to-face as we created characters and hammered out scenes. In fact, we’ve been to that particular bookstore so many times to work on the story that not only do the café workers know us, but we have our own favorite table by the window.

This book has been a real labor of love for both of us, and it’s gone off in different directions than we’d originally planned. I never plot anything too intricately when I write, so that took some getting used to on Omar’s part. I like to just see where the story takes me, and he was kind enough to go along for the ride. Sometimes we agreed on details, sometimes we didn’t. Sometimes I understood the crazy loops we were making with time travel in our story, and sometimes he had to draw exasperating diagrams for me that left me more confused than when we’d started.

But in the end, we have a finished product. A book that started with him not knowing how to put in his two cents politely with his former teacher, and ended with us debating plot twists and being creative equals. We got to take a trip to the 80s with this book and incorporate some of the bands we both love (The Smiths, The Psychedelic Furs), and–most importantly–we got to be friends. Real friends.

Just like his twin brother and their two older sisters before them, Omar is one of my favorite people to ever walk through my classroom door. He’s smart and funny and kind, and he’s taught me way more than I ever taught him.

So even if we sell zero copies of this book, writing it is something I’ll always cherish. But hey–if we sell a million copies and become time travel gurus and world-famous authors, then that’s okay, too. We’d be honored if you’d check out our novel and support us, and if you felt like leaving us a good review, that would be even better! It’s available here on Amazon right now, and in the next couple of days it’ll be available in both print and through every other major bookseller as an ebook!

IfYouWereHere-f500 copy

 

 

How I made $6,635.12 by daydreaming about a tropical island…

Okay, now that I got you to look, I’ll admit right off the top that my “daydreams” had to flow from my brain and onto the computer screen in order for me to get paid, but that’s essentially all it was. I started writing my Christmas Key series simply because I liked the concept and enjoyed the way I got lost in my own stories, but when I finally self-published the first book in March 2016, I definitely had visions of making money from my writing.

In the two years since then, I’ve published four full-length novels in the series and two novellas, and I’ve paid for countless advertisements. But–like most other indie authors–I was holding out for the Big One…for the advertising opportunity that we all dream about because of its massive return on investment: I was hoping for a Bookbub. And on Halloween, I finally got one.

Bookbub ads are notoriously hard to land, and there’s a lot of information floating around out there about how to score one. Some people claim it’s pure luck, but I feel like the key for me was taking my books out of Kindle Unlimited and making them available on every site possible. When I finally got a Bookbub in October, I’d already applied for a Featured Deal six different times. But it wasn’t until this last submission when my books were already available everywhere that it finally happened.

And that’s where the $6,635.12 comes in. I set the first book in my series to “free” on all channels (There’s Always a Catch: Christmas Key Book One) and watched as the downloads started to roll in. After the first four or five days, I’d successfully given away over 23,000 copies of my first book. Now, not every single person who downloads your book is going to a) read it, b) like it, or c) buy the next books in the series, but when you give away that many free copies, you bank on a good chunk of them hopefully doing all 3 of those things.

I’ve tracked my returns starting November 1, 2017, and I have them through January 31, 2018. So for those three months, based on my initial investment of $149 to give my book away to a portion of the 1.2 million readers who’ve signed up for Bookbub’s Chick Lit deals, I made over six thousand dollars just watching people buy the next books in my series. Of course sales will taper off in the coming months until I put out the next book and find a new way to advertise (hopefully a Bookbub ad again in the near future!), but for the time being, I’m ridiculously happy that my hobby has finally yielded a return that makes me feel like I’m not just writing for an audience of one!

So you want to write a book…

They say everyone has a book in them, and I think that’s probably true–at least based on how many people have asked me how to publish one! It’s flattering that anyone thinks I’m a solid enough source to approach for advice, and I’m happy to give a condensed version of what’s worked for me so far. I only published my first book in June of 2015, so I’m not exactly a seasoned vet here, but I’m seven books in, and I’ve essentially turned writing and the pursuit of information about this world into my full-time hobby and part-time job, so I’ve got a few things to share.

First of all, there is a ton of information out there. Books, websites, blogs, vlogs, web boards, Facebook groups, courses you can take for free, courses you can pay for…anything you can imagine that has to do with how to become a successful indie author is out there, so you just have to start researching. However (and this is a big “however”), none of it is guaranteed to make you a success, but much of it will give you insights that you can weave together to forge your own path through the jungle of this creative pursuit.

Here is my personal roadmap to the joy and moderate success that I’ve seen so far:

  1. Join Kboards. It’s the web board for Amazon authors and it’s like a rambling antique store full of valuable treasures just waiting to be unearthed. Any question you can think of has probably been asked and answered there, and if you use the search function, you can dig up threads upon threads of other authors sharing their wisdom. There are some rather successful and helpful indie authors on there (as in people pulling in a 7-figure annual income from their books alone), and you can easily fall down the rabbit hole and spend an afternoon reading about other people’s journeys. I check it every day.
  2. Buy some books. There are a gazillion out there, but I prefer the ones that include both technical how-to advice (how to run promotions, how to find visibility in the slushpile of self-pubbed books) and real stories of other indie authors who’ve hit the jackpot, so to speak. A little knowledge plus a little inspiration equals a book that makes me want to grab my laptop and start writing! My favorites:
    1. Six Figure Author: Using Data to Sell Books by Chris Fox
    2. Blue Collar to No Collar: From Trucker to Bestselling Novelist in Two Years by Wayne Stinnet
    3. Let’s Get Digital: How to Self-Publish and Why You Should by David Gaughran
    4. On Writing by Stephen King
    5. Write. Publish. Repeat by Johnny B. Truant and Sean Platt
    6. Let’s Get Visible: How to Get Noticed and Sell More Books by David Gaughran
  3. Start reading blogs. Some of the authors who forged the initial paths through the Wild West of self-publishing have been kind enough to share the details on their blogs. Some of my favorites to follow:
    1. The Creative Penn
    2. Goins Writer
    3. JA Konrath
    4. David Gaughran
    5. Hugh Howie
  4. Write. A lot. You can use Word. You can use Pages. You can use a pen and paper. You can also use Scrivener to compile your chapters and then export to a Word doc if you prefer something fancy with a lot of bells and whistles. You can block distractions by buying an app to keep you from using the internet. I like Freedom because I occasionally end up distracting myself with nonsense instead of writing, and it works for me.
  5. Join some groups and form a support network with other writers. There’s always Kboards, which I mentioned above, but I’ve been a part of the Curiouser Author Network on Facebook for a long time, and you can share info, commiserate, find friends, and chat about writing in a group like this. Very handy.
  6. Research self-publishing versus traditional publishing to make sure you really, really want to do it. I’ve tried the trad pub route (which still entails sending out long, painful queries to agents who either send you a form rejection, ask to see more work and then sit on it for up to six months before rejecting you, or ignore you altogether–and this has only improved moderately with the advent of email. I spent a small fortune in the 90s mailing out 50 pages of my work to various agents who probably rolled their eyes and immediately recycled the whole thing…if it ever even got past their assistants.) After fully digesting what was going on in the publishing world in 2014, I realized that the freedoms and opportunities of self-publishing made it a much more exciting option for me. But you can decide that for yourself!
  7. Figure out how you’re going to make an amazing cover. Honestly–this is important. Some people create their own, but the sharpest-looking books are usually commissioned from someone professional. I use Natasha Snow and she’s amazing–nice, fun to work with, and talented. But there are lots of options, so look around, find out who other people use (Kboards is a good place for this), and if you have any graphic design talents, you can definitely give it a go yourself. Just keep in mind that your cover is the first thing people will see, and if it sucks, then you might lose them on the spot.
  8. Find a formatter if you don’t know how to format yourself (I found it cumbersome and annoying, and quickly decided it was something I’d rather pay for than waste time on). I’ve used Jesse Gordon from A Darned Good Book for all of my books, but I recently found Vellum, which is the most amazing thing I’ve discovered in a while. You can easily drop your Word doc into Vellum and get a file ready for any of the distributors, and it’s really simple to manipulate and make changes to your ebooks. I still use Jesse to format my print versions (something Vellum doesn’t do), but I did the ebook version of my latest and am really happy with the results.
  9. Decide whether you want to publish exclusively on Amazon (including signing up for Kindle Unlimited) or whether you want to go wide through the other distributors. Also, are you going to only publish an ebook, or will you offer print copies as well? I went exclusive with Amazon and I publish my print copies through Createspace, and then both options are available to customers for purchase in the same place on Amazon.
  10. Research the keywords and categories that you should use on Amazon (or other vendors) to make your book visible, create the best book blurb you possibly can (this is hard–almost everyone will tell you that writing a blurb is harder than writing a whole novel–and it’s as important as a good cover. Grab your readers. Make them want to buy your book. And do it quick.) Get it all uploaded to your chosen vendor(s), review it, approve it, set your prices, and then PUBLISH!
  11. Okay, your book is out there. If you do nothing, it’ll disappear fast. I’m no master of algorithms, but I know you’ve got a 30-60 day window before your book starts to sink to the bottom of the pond like a boulder. If you just tell family and friends about your book then you’ll sell a few copies, but if you want to make a bigger impact, you need to push that tome up the charts. This is where advertising kicks in. I’ve done sporadic ads here and there and had some success, but a series of stacked ads is better–set your book to free or .99 and run a ton of ads for a week or so to get some visibility on the charts. If you’re going to go with a freebie, then it’s better if you have more books in the series so that your customers will have something to buy after they’re done reading your free book. A free book with nothing to follow it up is a bit of a dead end (although I’ve done that, too). Some of the sites I’ve used for advertising:
    1. Robin Reads
    2. The Fussy Librarian
    3. Ereader News Today
    4. Buck Books
    5. Freebooksy/Bargainbooksy
    6. OHFB
    7. Book Hippo UK
  12. Write your next book immediately. Or, better yet, write two or three before you even release the first one so that you can capitalize on momentum–if I had it to do over, I’d definitely do that. Keep advertising, keep posting to your blog, your Facebook page, your author Instagram, your Pinterest or Twitter…whatever you use to keep interacting with fans and other authors. It’s a hobby, it’s a job, and for the lucky few, it’s a full-time career. But keep treating it like a business. Take it seriously and set up a separate bank account for your book royalties. Keep all your receipts and plan on paying taxes. I can’t stress this enough: this is a business.
  13. Have fun–keep having fun, no matter what. This has been one of the best things I’ve done in my life, and I plan on doing it for a long, long time.

 

 

So I changed my book covers.

I’ve been reading a lot about how important it is to always be aware of the market and to not be overly stubborn and precious about your work. I loved the retro feel of my old covers and I really thought they worked with the series, but they just weren’t selling the way I knew they could. So I went back to the cover artist and asked her to work with me on something that looks more like the other books in my “categories” (women’s fiction/contemporary romance/humorous chick lit) and we came up with the above. My daughter has deemed the first one “too much butt” and I’ll admit I felt a little hesitant about making such a big leap, but it’s been a great choice so far. The book is moving again, and at one point, I hit the top 2,500 on the Amazon Kindle charts, so…I think it was a solid decision.

I also put out the first novella in the series, which offers some backstory about Jake, Christmas Key’s only cop and Holly’s ex-boyfriend. It gives some perspective on how a guy like Jake ended up on a tropical island full of old timers and expats, and hopefully sheds some light on how he and Holly fell for one another. It’s a much shorter read (only 20k words), but I’m working on the third full-length novel in the series, so I thought it was a fun little in-between story.

I’ve also punched up my advertising big-time and gotten some good results. I can’t attribute the jump in the Kindle charts entirely to my new covers (though I think they helped), so after my promo run ends in a week or two, I’ll do an update on the results. It’s cost me a few bucks, but I think the returns are good.

In the meantime, Wild Tropics is in a multi-author Halloween promo through Monday night for just .99, so if you’re interested in checking that out (or finding some other great Halloween reads this weekend), click HERE to grab a book or two on the cheap. And if you do, don’t forget to help out my fellow indie authors by leaving a review! Happy reading!

Self-publishing: red-headed stepchild, or golden opportunity?

The idea of publishing work sans any sort of professional assistance is alternately thrilling and horrifying. I recently got deeply immersed in researching and learning more about the world of self-publishing, and without further ado, I found myself deep in a state of flow. For those not acquainted with this New-Agey, term, “flow” is defined as a state of productivity also known as zone. It’s the mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. (I stole that definition from Wikipedia.) But it boils down to being so lost in something that you’re trying to understand or master, that time passes almost unnoticed.

I’ve written, queried, gotten rejections/requests for partials/final rejections over and over for the past 15 years, and have always looked at self-publishing as a last resort. But with the access we all have to the internet, ebook publishing tools, and platforms like this little blog I’ve got going here, we have the power to make our own destiny as authors. I’m fully aware that it takes more than just writing a solid book (oh, believe me, the things I’ve read in the past few weeks have made it crystal clear that luck, professionalism, talent, and hard work are all equal parts of this equation!), but with some self-awareness, patience, and gumption, the possibilities are endless. There are some great resources if you’re interested in finding out more about people who’ve done it successfully (J.A. Konrath’s blog; David Gaughran’s blog as well as his excellent book for newbies: Let’s Get Digital), and lots of opinion and how-to info from others who’ve gone the self-pub route themselves.

In an effort to understand how to turn a word processing doc into ebook material, I compiled four of my own short stories that I’m fond of, and then I rolled up my sleeves and got to work. I commissioned a cover that I liked from goonwrite.com (I’m a sucker for tropical colors and flowers), and attempted to put together a mini-ebook. I did it this way first because A) I had no idea what I was doing and a short book seemed like a good way to figure it all out, and B) I was hoping that by the time Holly and I were ready to publish our story together, I’d actually have it all figured out. (I’m sure I won’t have it all figured out, but hey–a girl can dream. And I’m lightyears ahead of where I started.)

After a full day of caffeine, confusion, and confounded frustration, I got my first book of short stories up in the Kindle store. I messed around with a bit, had some people download it, and then realized that I don’t love having it linked to the author page that I have with my daughter. I think I learned enough from the experience to make paying for a cover worth it, but I want to get our first collaboration up there and available, so I really need to focus on that!