The novel I wrote with a former student.

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I’ve said it before and I’ll say it again: some of the best humans on the planet walk through the door of my classroom and into my life. I’m blessed to know them all, but every so often you have students who become friends, and that’s a truly magical thing.

About a year ago, my friend Omar and his twin brother were about to graduate, and we’d been talking for a while about the things I’d written and about how the boys are interested in writing and directing screenplays. Omar said, “Hey, we should write a book!” To which I said (of course–because I never turn down a good writing project), “Yeah, we totally should!” And from there, the idea for a young adult time travel novel was born.

We started it on May 15, 2017 with just a few ideas about how the story would go. Omar graduated in June, and we’ve spent the past year collaborating in all the ways that modern technology allows. Last summer we spent countless hours working on the book via FaceTime from different time zones while I visited my ailing father in the U.K.; even more hours working on the story in a shared Google doc while I soaked up the sun on my back deck; and we’ve made many, many trips to our favorite Barnes & Noble over the past year to collaborate face-to-face as we created characters and hammered out scenes. In fact, we’ve been to that particular bookstore so many times to work on the story that not only do the café workers know us, but we have our own favorite table by the window.

This book has been a real labor of love for both of us, and it’s gone off in different directions than we’d originally planned. I never plot anything too intricately when I write, so that took some getting used to on Omar’s part. I like to just see where the story takes me, and he was kind enough to go along for the ride. Sometimes we agreed on details, sometimes we didn’t. Sometimes I understood the crazy loops we were making with time travel in our story, and sometimes he had to draw exasperating diagrams for me that left me more confused than when we’d started.

But in the end, we have a finished product. A book that started with him not knowing how to put in his two cents politely with his former teacher, and ended with us debating plot twists and being creative equals. We got to take a trip to the 80s with this book and incorporate some of the bands we both love (The Smiths, The Psychedelic Furs), and–most importantly–we got to be friends. Real friends.

Just like his twin brother and their two older sisters before them, Omar is one of my favorite people to ever walk through my classroom door. He’s smart and funny and kind, and he’s taught me way more than I ever taught him.

So even if we sell zero copies of this book, writing it is something I’ll always cherish. But hey–if we sell a million copies and become time travel gurus and world-famous authors, then that’s okay, too. We’d be honored if you’d check out our novel and support us, and if you felt like leaving us a good review, that would be even better! It’s available here on Amazon right now, and in the next couple of days it’ll be available in both print and through every other major bookseller as an ebook!

IfYouWereHere-f500 copy

 

 

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How I made $6,635.12 by daydreaming about a tropical island…

Okay, now that I got you to look, I’ll admit right off the top that my “daydreams” had to flow from my brain and onto the computer screen in order for me to get paid, but that’s essentially all it was. I started writing my Christmas Key series simply because I liked the concept and enjoyed the way I got lost in my own stories, but when I finally self-published the first book in March 2016, I definitely had visions of making money from my writing.

In the two years since then, I’ve published four full-length novels in the series and two novellas, and I’ve paid for countless advertisements. But–like most other indie authors–I was holding out for the Big One…for the advertising opportunity that we all dream about because of its massive return on investment: I was hoping for a Bookbub. And on Halloween, I finally got one.

Bookbub ads are notoriously hard to land, and there’s a lot of information floating around out there about how to score one. Some people claim it’s pure luck, but I feel like the key for me was taking my books out of Kindle Unlimited and making them available on every site possible. When I finally got a Bookbub in October, I’d already applied for a Featured Deal six different times. But it wasn’t until this last submission when my books were already available everywhere that it finally happened.

And that’s where the $6,635.12 comes in. I set the first book in my series to “free” on all channels (There’s Always a Catch: Christmas Key Book One) and watched as the downloads started to roll in. After the first four or five days, I’d successfully given away over 23,000 copies of my first book. Now, not every single person who downloads your book is going to a) read it, b) like it, or c) buy the next books in the series, but when you give away that many free copies, you bank on a good chunk of them hopefully doing all 3 of those things.

I’ve tracked my returns starting November 1, 2017, and I have them through January 31, 2018. So for those three months, based on my initial investment of $149 to give my book away to a portion of the 1.2 million readers who’ve signed up for Bookbub’s Chick Lit deals, I made over six thousand dollars just watching people buy the next books in my series. Of course sales will taper off in the coming months until I put out the next book and find a new way to advertise (hopefully a Bookbub ad again in the near future!), but for the time being, I’m ridiculously happy that my hobby has finally yielded a return that makes me feel like I’m not just writing for an audience of one!

When it starts to feel like a real series.

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Putting out the fourth book in my Christmas Key series feels amazing. It was a long time coming, as this year got away from me with travel and work and life, but when I hit “publish” the other day,  I realized that I’ve actually got a four book, two novella series on my hands. With more to come.

I also made the decision (after always being exclusive with Amazon) to go wide with my books, so now I begin the slow process of taking them all out of KDP Select. To non-indie authors, this means that rather than being tied to Amazon and reaping the (sometimes decent) rewards of that arrangement, my book will now be available everywhere: Kobo, Nook, Google Play, iBooks, etc. The timing happened to be right for the first book in the series, There’s Always a Catch, so I quickly yanked it out of KDP and got it set up to go wide. At this point, my plan is to follow the time-honored tradition of making the first book in a series free so that new readers might give it a chance and–ideally–get into the series and want to read on. It should be available for free everywhere within the next week.

I’m not sure why Fall feels like such a productive time for me (one might think that summer would be a super-productive writing time for a teacher, but…travel and relaxation always seem to edge out massive progress, and this summer I took on an added writing project with a former student of mine, so that’s been an entirely different writing adventure!) but here we are at the end of September and I’m up early, cranking out story-related stuff, ready to put my fingers to the keyboard any time I can!

Anyhow, More Than This is out now on every sales channel imaginable (it’s my first time seeing my work at B&N.com or on iBooks!), and I love the feeling that I’m slowly building this story and these characters. Time to start thinking about Book Five!

So you want to write a book…

They say everyone has a book in them, and I think that’s probably true–at least based on how many people have asked me how to publish one! It’s flattering that anyone thinks I’m a solid enough source to approach for advice, and I’m happy to give a condensed version of what’s worked for me so far. I only published my first book in June of 2015, so I’m not exactly a seasoned vet here, but I’m seven books in, and I’ve essentially turned writing and the pursuit of information about this world into my full-time hobby and part-time job, so I’ve got a few things to share.

First of all, there is a ton of information out there. Books, websites, blogs, vlogs, web boards, Facebook groups, courses you can take for free, courses you can pay for…anything you can imagine that has to do with how to become a successful indie author is out there, so you just have to start researching. However (and this is a big “however”), none of it is guaranteed to make you a success, but much of it will give you insights that you can weave together to forge your own path through the jungle of this creative pursuit.

Here is my personal roadmap to the joy and moderate success that I’ve seen so far:

  1. Join Kboards. It’s the web board for Amazon authors and it’s like a rambling antique store full of valuable treasures just waiting to be unearthed. Any question you can think of has probably been asked and answered there, and if you use the search function, you can dig up threads upon threads of other authors sharing their wisdom. There are some rather successful and helpful indie authors on there (as in people pulling in a 7-figure annual income from their books alone), and you can easily fall down the rabbit hole and spend an afternoon reading about other people’s journeys. I check it every day.
  2. Buy some books. There are a gazillion out there, but I prefer the ones that include both technical how-to advice (how to run promotions, how to find visibility in the slushpile of self-pubbed books) and real stories of other indie authors who’ve hit the jackpot, so to speak. A little knowledge plus a little inspiration equals a book that makes me want to grab my laptop and start writing! My favorites:
    1. Six Figure Author: Using Data to Sell Books by Chris Fox
    2. Blue Collar to No Collar: From Trucker to Bestselling Novelist in Two Years by Wayne Stinnet
    3. Let’s Get Digital: How to Self-Publish and Why You Should by David Gaughran
    4. On Writing by Stephen King
    5. Write. Publish. Repeat by Johnny B. Truant and Sean Platt
    6. Let’s Get Visible: How to Get Noticed and Sell More Books by David Gaughran
  3. Start reading blogs. Some of the authors who forged the initial paths through the Wild West of self-publishing have been kind enough to share the details on their blogs. Some of my favorites to follow:
    1. The Creative Penn
    2. Goins Writer
    3. JA Konrath
    4. David Gaughran
    5. Hugh Howie
  4. Write. A lot. You can use Word. You can use Pages. You can use a pen and paper. You can also use Scrivener to compile your chapters and then export to a Word doc if you prefer something fancy with a lot of bells and whistles. You can block distractions by buying an app to keep you from using the internet. I like Freedom because I occasionally end up distracting myself with nonsense instead of writing, and it works for me.
  5. Join some groups and form a support network with other writers. There’s always Kboards, which I mentioned above, but I’ve been a part of the Curiouser Author Network on Facebook for a long time, and you can share info, commiserate, find friends, and chat about writing in a group like this. Very handy.
  6. Research self-publishing versus traditional publishing to make sure you really, really want to do it. I’ve tried the trad pub route (which still entails sending out long, painful queries to agents who either send you a form rejection, ask to see more work and then sit on it for up to six months before rejecting you, or ignore you altogether–and this has only improved moderately with the advent of email. I spent a small fortune in the 90s mailing out 50 pages of my work to various agents who probably rolled their eyes and immediately recycled the whole thing…if it ever even got past their assistants.) After fully digesting what was going on in the publishing world in 2014, I realized that the freedoms and opportunities of self-publishing made it a much more exciting option for me. But you can decide that for yourself!
  7. Figure out how you’re going to make an amazing cover. Honestly–this is important. Some people create their own, but the sharpest-looking books are usually commissioned from someone professional. I use Natasha Snow and she’s amazing–nice, fun to work with, and talented. But there are lots of options, so look around, find out who other people use (Kboards is a good place for this), and if you have any graphic design talents, you can definitely give it a go yourself. Just keep in mind that your cover is the first thing people will see, and if it sucks, then you might lose them on the spot.
  8. Find a formatter if you don’t know how to format yourself (I found it cumbersome and annoying, and quickly decided it was something I’d rather pay for than waste time on). I’ve used Jesse Gordon from A Darned Good Book for all of my books, but I recently found Vellum, which is the most amazing thing I’ve discovered in a while. You can easily drop your Word doc into Vellum and get a file ready for any of the distributors, and it’s really simple to manipulate and make changes to your ebooks. I still use Jesse to format my print versions (something Vellum doesn’t do), but I did the ebook version of my latest and am really happy with the results.
  9. Decide whether you want to publish exclusively on Amazon (including signing up for Kindle Unlimited) or whether you want to go wide through the other distributors. Also, are you going to only publish an ebook, or will you offer print copies as well? I went exclusive with Amazon and I publish my print copies through Createspace, and then both options are available to customers for purchase in the same place on Amazon.
  10. Research the keywords and categories that you should use on Amazon (or other vendors) to make your book visible, create the best book blurb you possibly can (this is hard–almost everyone will tell you that writing a blurb is harder than writing a whole novel–and it’s as important as a good cover. Grab your readers. Make them want to buy your book. And do it quick.) Get it all uploaded to your chosen vendor(s), review it, approve it, set your prices, and then PUBLISH!
  11. Okay, your book is out there. If you do nothing, it’ll disappear fast. I’m no master of algorithms, but I know you’ve got a 30-60 day window before your book starts to sink to the bottom of the pond like a boulder. If you just tell family and friends about your book then you’ll sell a few copies, but if you want to make a bigger impact, you need to push that tome up the charts. This is where advertising kicks in. I’ve done sporadic ads here and there and had some success, but a series of stacked ads is better–set your book to free or .99 and run a ton of ads for a week or so to get some visibility on the charts. If you’re going to go with a freebie, then it’s better if you have more books in the series so that your customers will have something to buy after they’re done reading your free book. A free book with nothing to follow it up is a bit of a dead end (although I’ve done that, too). Some of the sites I’ve used for advertising:
    1. Robin Reads
    2. The Fussy Librarian
    3. Ereader News Today
    4. Buck Books
    5. Freebooksy/Bargainbooksy
    6. OHFB
    7. Book Hippo UK
  12. Write your next book immediately. Or, better yet, write two or three before you even release the first one so that you can capitalize on momentum–if I had it to do over, I’d definitely do that. Keep advertising, keep posting to your blog, your Facebook page, your author Instagram, your Pinterest or Twitter…whatever you use to keep interacting with fans and other authors. It’s a hobby, it’s a job, and for the lucky few, it’s a full-time career. But keep treating it like a business. Take it seriously and set up a separate bank account for your book royalties. Keep all your receipts and plan on paying taxes. I can’t stress this enough: this is a business.
  13. Have fun–keep having fun, no matter what. This has been one of the best things I’ve done in my life, and I plan on doing it for a long, long time.

 

 

When ‘Christmas Key’ comes to the Big Screen.

**insert laughing emoji face with tears streaming**

I mean, a girl has to dream, right? Because whether I’m reading or writing a book, the characters and places come to life in my head, and at a certain point it really is like watching a movie, isn’t it? This has been a busy month so far, with school starting up again (our school district decided high school needed to start an hour later, so not only is our schedule bumped back, but I took on an extra class at the end of the day, which means I’m now getting home at 5:00…not exactly teacher’s hours anymore!), and I also managed to get Book 2 in my Christmas Key series, Wild Tropics, published and out into the world. I’m really proud of being in the middle of an actual series now, and I’m currently working on a novella about Jake–one of the main characters–that will give some background information about how he ended up on a tropical island in the middle of the Gulf of Mexico.

But as I work on my stories, of course I have ideas about who the characters are, and who they look like. So, without further ado, allow me to cast the Hollywood version of Christmas Key:

Holly Baxter, Christmas Key’s 30-year-old mayor: I see her as sort of a blue-eyed Keira Knightly. Pretty, but kind of serious. A little quirky. Embed from Getty Images

Jake Zavaroni, Christmas Key’s only police officer and Holly’s ex-boyfriend: Jake Gyllenhaal. Good-looking. Honest eyes. Looks like he’d be a tough but good-hearted cop. Embed from Getty Images

Bonnie Lane, Holly’s assistant at the B&B: 50-ish, a Southern belle who loves men. A real saucepot–like a Golden Girls era Rue McClanahan, with a thick accent and a Blanche Devereaux sense of humor. Embed from Getty Images

River O’Leary, Holly’s love interest who visits the island from Oregon: 30-ish, tall, good sense of humor, ex-pro baseball player for the Mets. Paul Walker–no question. Embed from Getty Images

Maria Agnelli, the island’s resident cantankerous octogenarian: 86, a widow with a sharp tongue and a kooky streak. This is where my love of the Golden Girls becomes obvious (okay: we can call it an obsession)–Maria Agnelli is 100% Sophia Petrillo. Embed from Getty Images

Cap Duncan, owner of North Star Cigars: looks like a pirate who walks around with a parrot on his shoulder. A little grumpy with a lot of secrets. I picture him as Donald Sutherland with slightly longer hair and a gold hoop earring. Embed from Getty Images

Leo Buckhunter and Dr. Fiona Potts, Holly’s uncle and his girlfriend, Fiona, who is both the island’s only doctor and Holly’s best friend: Buckhunter is a grizzled, tattooed Matthew McConaughey in my mind, and that never wavers. Fiona is a petite, smart, funny woman in her 40s, and although I think of her with more strawberry blonde hair, she’s definitely a Reese Witherspoon. Embed from Getty Images

Coco Baxter, Holly’s mother: late 40s. Self-involved, self-centered, self-serving. She and Holly aren’t close, and while she doesn’t technically live on the island, she visits all the time and her negative presence is always felt. I see her as a crisp (though not British) Kristin Scott Thomas. Remote and with an attitude, but beautiful. Embed from Getty Images

I’ll be sure to let you know when the movie premiere is so you can be there! **insert another laughing/crying emoji again here**

Happy fall!

RRBC Book and Blog Party 2016!

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Welcome to this stop on the blog tour! This is our first time participating, and we’re really excited to join you from Vancouver, Washington. We’ll have two winners today here at Redbirds & Rabbits, and all you need to do to enter is comment on this blog post. Our two prizes today (both randomly drawn by the RRBC team) are:

  • One $25 gift card to Old Navy (perfect for back-to-school shopping!)
  • One paperback copy of There’s Always a Catch, the first book in my Christmas Key women’s fiction series. Along with the book, I’ll send you some “book swag” like a magnet and my own homemade soundtrack of songs inspired by There’s Always a Catch and the forthcoming Wild Tropics, which is book #2 of the series!

It’s exciting to have you join us from wherever you are on this beautiful planet, and we’d love to tell you a little bit more about ourselves. My name is Stephanie, and I’m the mom. Holland is my 12-year-old daughter, and we’re the co-authors of a series that Holland dreamed up two summers ago. From her original idea, we decided to write books about what it might feel like for young girls to move to America. Each book is about a girl from a different country, and the main character’s story follows her as she moves to our country and gets assimilated. We published our first book, Iris, about a year ago, and we’re incredibly excited to announce that we just put out our second book, Mai, a few days ago.

Iris-FINAL.jpg          Mai-f

In addition to the books I write with my daughter, I also pen a women’s series based on a fictional island off the coast of Florida called “Christmas Key.” The main character, Holly Baxter, is the 30-year-old mayor of a tropical island where the only traffic comes from slow-moving golf carts driven by retirees; the commute to work involves getting sand between your toes; and happy hour means salty margaritas with a view of the ocean. The only drawback for Holly is the lack of romantic options on Christmas Key! Book one, There’s Always a Catch, came out in the spring, and book two of the series, Wild Tropics, will be out in September.

TAAC-CK-BK-ONE-f          WildTropics-TAAC-f

And finally (as if two series and being a full-time teacher wasn’t enough!) I write YA under the pen name Reed Hall. My first YA book, @Robertopancake, came out last year, and it was a book that I absolutely loved writing. The whole thing was inspired by an exchange about music that I had with a kid on Twitter back when the site first became popular, and it moved me to write this book from the perspective of a teenage boy. The real @Robertopancake kindly gave me permission to take his (often hilarious, sometimes heartbreaking) teenage boy tweets out of context and use them in my own fictional tale. The result is a book that I’m still incredibly proud of, and the main character is someone I love as if he’s a real, live boy (and many of my readers have said they wished he was real!).

Robertopancake - High Resolution

Thank you for stopping by today–we’ve loved being a part of the Rave Reviews Book Club the past few months, and this blog tour has been a great example of what a wonderful, supportive community it is. Happy reading and writing, everyone!

~Stephanie & Holland

And now we can officially call it a series.


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It feels like it’s taken an eternity, but we finally hit ‘publish’ today on the second book of our middle grade series. I’ve gone into writing both the American Dream Series and the Christmas Key Series with the understanding that they would be multi-book ventures, and I’m constantly working on one or the other. But at a certain point, time starts to drag on and it feels like those who know me best are wondering whether I’ve just given up on publishing more. I have not.

The journey from idea to actual finished product is a long one, and the edits alone are enough to make a sane person crazy (how many times can you actually re-read the same scenes before you start dreaming about your characters like they’re real people? How many times can you tweak and re-tweak your dialogue and description? Doing it several times more probably wouldn’t hurt the final version, but it does start to hurt your brain!), however, the excitement of getting something completed and sending it out into the world never gets old.

And so we now present to you the story of Mai Nakahara, a Japanese girl who moves from Tokyo to Honolulu with her family. By the time Mai’s family moves to America to help run her aunt and uncle’s restaurant in Hawaii, she’s pretty much gotten used to living without the arm she lost to cancer. But life in Honolulu presents its own challenges: a giant ocean she’s too afraid to swim in, mean girls to ignore, and horrible sports to play in gym class. Fortunately, there are also some good things about Mai’s new home, and with the help of her cousin, her new friends, and a famous one-armed surfer named Chloe Hayes, Mai discovers that the only real obstacle to her own happiness is believing in herself.

You can check out Mai: The American Dream Series Book Two on Amazon.