Advertising: money spent, lessons learned.

I’m playing hooky from work today because otherwise I might not make it to the end of the year so that I can work on the first draft of my next book. It’s going to be 85 and sunny today, and I’m on the deck pecking away, but I thought it might be a decent time to recap my first foray into advertising. I’m sure I’ve spent way more than I should have based on my ROI so far, but some things you just can’t learn without trying, so here’s what I’ve done lately on my latest book:

For There’s Always a Catch: Christmas Key Book One, I’ve run the following promos:

  • A BKnights Fiverr ad for $21 (the basic is just $5, but I went with the upgrades to see how that would work out)
  • Another Fiverr ad where the person promised to advertise in something like 80+ Facebook groups for readers. This was $5 (which is the premise of Fiverr, if you’ve never used it. Someone does a job for you for five bucks.)
  • On the same day the Fiverrs ran, one of my best friends, first readers, and all-around favorite people (Jaime!) wrote a post about the book on Facebook. Last year when Holly and I put out Iris together, her FB post gave us the best day ever in terms of downloads, so clearly she has some pull with her friends when she suggests things!
    • TOTALS FOR THOSE DAYS: 18 paid downloads. Since I was running the book at 99 cents, my take-home on those 18 purchases was a whopping $5.50 (give or take.)
  • I ran an Amazon giveaway that cost me $3.21 where people could click for the chance to win one of three copies of the books. The only caveat was that they had to follow my Amazon author page (which means that if I put out an announcement at some point, I’ll have a “fan base” to actually speak to via Amazon).
    • TOTAL FOR THOSE DAYS: I ran the promo for 10 days and gained 244 Amazon followers. I also sold a few books at $2.99 in that window of time, so I probably made $8.00.
  • The book was available for free on Amazon for 2 days (with really no promotion–I just wanted to see what would happen if I made it free for a weekend).
    • TOTALS FOR THOSE DAYS: 267 downloads (but still no reviews from those downloads, which is pretty much what you’re hoping for when you give a book away for free…gotta get those reviews!) Money made those days: $0
  • Another promo I’ve read a lot about is the E.B. Brown Facebook group. That one cost me $15 and is scheduled for May 1st, so I’ll have to wait to see if there’s an uptick in downloads after that.

I’ve also tried a few free/low-cost things on Iris: The American Dream Series Book One and @Robertopancake, but nothing has panned out there that’s worth mentioning (though I did drop $25 for a BargainBooksy ad–which other authors swear by) and I got a total of 3 downloads, so…$6 in the bank. Definitely not a great investment, but worth trying.

So far, my big takeaway is that the little blips on your book sales page happen when your friends are kind enough to rave about and tell other people about your work. I have another friend from high school (Hi, Elaine!) who has done multiple posts about my book and was even kind enough to chat with me on the phone about There’s Always a Catch. That was really awesome. I loved hearing her excitement about the characters and what might happen next…and I even used one of her Facebook posts about the book as the photo for today’s blog. It feels really good to have people supporting my work (special “hi” to other friends and moms of friends who have bought, reviewed, and talked about it!) and it makes me want to keep going when I hear that other people are curious about the next book.

And to that end…I’m off to enjoy my work-free afternoon on the deck–I’ve got some writing to do!

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4 thoughts on “Advertising: money spent, lessons learned.

  1. My review is honest, my excitement is honest and it really took me two days to finish the last 25 min. It took me another 3 days to be able to pick up my kindle to start another book. I felt like a was mourning a lost. I can’t wait for the next one. Take all the hooky days for writing you need.

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  2. “Clearly” I have pull. Ha! Well half of our FB friends are the same so there is that. πŸ™‚ I forgot to write a review on Amazon, and I know how important those are to your sales/exposure, so I’ll try to do that this week! It’s fun to see how this works from the inside-keep up the writing friend! Can’t wait for Christmas key book 2!

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